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Executive Bonus Plans

Reward your best people, and keep them

Attracting and retaining key talent is one of the hardest challenges any business faces. An executive bonus plan offers an elegant solution: the business funds a personally owned life insurance policy for a valued employee, delivering a meaningful benefit that's typically straightforward to implement and tax-deductible to the company.

The executive gains valuable coverage and cash value they own; the business gains a powerful retention tool.

Section 01

Retention works best before someone is being recruited

The time to lock in your best people is before a competitor makes them an offer — not after. A benefit that's already in place, vesting and growing, is far more compelling than a hurried counteroffer. Every quarter you delay is a quarter your most valuable employees go without a reason to stay that someone else can't easily match.

There's a calendar consideration as well: because the company's contributions are generally deductible, aligning the plan with your tax year helps you capture the benefit sooner rather than leaving it for next year.

Section 02

Simple by design

Compared with more complex arrangements, executive bonus plans are refreshingly clean — easy to establish, easy to understand, and flexible enough to reward exactly the people you choose. We'll help you design a plan that's compelling to your key employees and aligned with your goals.

Section 03

A benefit that speaks volumes

Few gestures tell an executive they're valued like a benefit they personally own. We'll help you put it in place.

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Want to reward and retain your key people before someone else does? Let's design a plan that works.

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